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Geneva Gallery: Mitsubishi ASX/2011 Outlander Sport
Mitsubishi’s ASX represents the brand’s move towards on-road crossovers, a move inspired by research showing that buyers of its Outlander big brother cross-shopped D-segment sedans rather than midsized...
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Once Someone Buys a Car, You Have to Be Nice About It
Allow me to set the stage. A friend of mine is looking for compact crossovers, so I recommend to her all the good ones. Mazda CX-5. Ford Escape. New Nissan Rogue. Even the CR-V and the RAV4, if she...
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Mitsubishi Will Soon Sell the Least Powerful V6 in America
With the Lexus IS finally ditching its dated and overripe 2.5L V6 in favor of the new Atkinson/Otto-cycle 2.0L turbocharged four-cylinder, the vehicle above will have the least powerful V6 engine in...
View ArticleMitsubishi Will Add Small Crossover to North America in 2017
Speaking to Automotive News, Mitsubishi CEO Osamu Masuko said that the automaker would add a small crossover to its North American lineup, between Outlander Sport and Outlander, to compete in the...
View ArticleMitsubishi Gives Up on i-MiEV in the States, Will Build Any Crossover You Like
Mitsubishi’s sedan offering in the United States may very likely begin and end with its Mirage (which Mark says they didn’t ruin for 2017) as the company builds more and more crossovers to sell. “We...
View ArticleTTAC News Round-up: Mitsubishi Has a Plan, Volvo Wants You Online, and FCA...
Mitsubishi confirms it is going to shoehorn another SUV into its lineup to tempt those utility-hungry Americans. That, Volvo wants everyone to buy S90s from their beds, Fiat Chrysler isn’t having a...
View ArticleMitsubishi Plans to Boost Sales With Blown Engines
Mitsubishi has a plan to gain market share in the U.S. that’s right out of the ’80s. Dealers were told during last weekend’s National Automobile Dealers Association conference that Mitsubishi will...
View ArticleMitsubishi Mileage Scandal Makes its Way to the U.S.
A day after its head office was raided by Japanese Transport Ministry officials, the U.S. is going to put Mitsubishi’s mileage claims under scrutiny. The scandal began when Mitsubishi admitted it...
View ArticleMitsubishi Risks Segment Overlap by Delaying Important Outlander Redesigns
Mitsubishi is stalling the much-needed redesigns of its Outlander SUV and Outlander Sport compact crossover as engineers explore ways of sharing components with Nissan. This means that, until the...
View ArticleFinally, Mitsubishi Releases Pricing and Specs for the 2018 Outlander PHEV
Even though North American Mitsubishi sales have ticked upward in recent years, the current decade has not been kind to the brand. Volume is roughly a quarter of what it was just 15 years ago and the...
View ArticleNew CEO Named for Mitsubishi North America
Fred Diaz, who once headed the Ram brand before Nissan tapped him to lead the company’s truck division, has been put in charge of Mitsubishi’s North American operations. While I’d love to run a...
View Article2018 Mitsubishi Outlander Sport 2.4 SEL AWC Review – Cheap and Value Aren’t...
There are some vehicles on the market that offer bargain pricing without punishing their buyers. The Mitsubishi Outlander Sport 2.4 SEL AWC isn’t one of those. Mitsubishi has seemingly been in “barely...
View Article2018 Mitsubishi Outlander PHEV Review – The Waiting Was the Hardest Part
The idea was as obvious as it was brilliant. Take the hottest segment of motor vehicles on the market and stick an improbably high fuel economy figure on the window sticker. The hybrid revolution made...
View ArticleSeparation Agreement: Mitsubishi’s Delayed Crossover Plan Grows Clearer
Mitsubishi is sticking to its original plan to put some size distance between its three crossover models, but don’t worry — there’s still plenty of time to get into an Outlander Sport. The brand had...
View ArticleA New Year Brings a New Outlander for Mitsubishi
A brand that’s slowly capturing a greater (albeit still slim) slice of the U.S. new car market stands to gain a new version of a long-running crossover in the coming year. That product is the...
View ArticleMitsubishi Teases New Outlander, Schedules Arrival for February
Mitsubishi released a teaser image of the new Outlander on Thursday, making good on the summer promise that it would actually continue designing new vehicles. Unlike the recently refreshed Eclipse...
View ArticleOpinion: It’s a Bleak Future for Mitsubishi Cars in North America
Mitsubishi has an important product debut coming up: the all-new 2022 Outlander three-row crossover. In what will be the fourth-generation Outlander since 2001, the 2022 model ditches Mitsubishi’s...
View Article2022 Mitsubishi Outlander’s Amazon Live Reveal Is a First
As the 2022 Mitsubishi Outlander ships to U.S. dealers, there will be a live reveal on Amazon, an auto industry first. On February 16 at 3 p.m. Pacific time, you can see the newly-designed 2022...
View Article2022 Mitsubishi Outlander: Beyond Badge Engineering
Mitsubishi revealed the all-new 2022 Outlander utility vehicle over the internet last night. In fact, the automaker almost made as big of a fuss about this being the first car showcased via Amazon Live...
View ArticleDo You Care? Mitsubishi Outlander PHEV New for 2022
Let’s assume you’re lost and have made your way to a Mitsubishi dealership to make an emergency phone call and use the bathroom. Suddenly, the urge to buy a hybrid SUV overtakes you and you...
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